75th Anniversary · 1951–2026
Our story.
A living legacy.
Since 1951, we have designed and manufactured packaging, supporting three generations of customers as materials, markets and technologies have evolved.
A family business since 1951
Founded on 7 June 1951 by Dr Guido Braghini, the company originally operated as Policarta, producing cushioning pads made from soft paper, primarily for the confectionery industry.
In the early 1960s, the company added plastics manufacturing to its paper-processing operations. Starting with chocolate trays, it gradually expanded into food packaging, blister packs, displays and technical components.
Continuing to evolve
Over the years, the company has specialised in vacuum and pressure thermoforming, developing standard and bespoke solutions for customers in Italy and abroad.
The early 2000s marked a major manufacturing upgrade and a transition to a new generation of leadership. Production was reorganised, an own-brand product range was introduced, and warehousing and equipment were expanded. The Plastpack brand took on the identity it retains today.
Brand evolution
1951
1985
1998
2003
2005
2011
2025
Responding to new markets
Experience from the past, vision for the future. Three generations have helped the company grow, combining materials expertise, manufacturing know-how and an understanding of changing market needs. Today, Plastpack continues to develop through technological innovation, certified quality management and solutions that bring together protection, presentation, production efficiency and environmental responsibility.
Highlights
The original name, "Policarta", came from its soft-paper cushioning pads.
The first generational handover brought a shift towards plastics manufacturing.
The second generational handover brought new goals for the organisation, products, quality, branding and promotion.
Vanity Tray® was launched using an innovative adhesive-free plastic laminate: Glue Less™, invented by Oliviero Braghini and patented by B4H SA.
The new two-storey warehouse was completed, and "Plastpack" became the company's official name.
The company achieved ISO 9001 quality certification.
ISO 22000 food safety certification followed.
Plastpack joined the Swiss holding company B4H SA.
A dematerialisation programme began, eliminating redundant processes to reduce the carbon footprint of products while maintaining quality and efficiency.